Privacy Policy

Last Updated: October 29, 2026

1. Introduction

Welcome to Yin & Well Acupuncture (“Yin & Well,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, store, and protect your information when you visit our website at https://yinandwell.com/ (the “Site”), schedule appointments through our online booking system, complete patient intake forms, or otherwise interact with our clinic. Read our terms and conditions.

Yin & Well is a holistic reproductive health practice based in Zephyr Cove, Nevada, specializing in fertility acupuncture, pregnancy and postpartum care, women’s health, Traditional Chinese Medicine (TCM), herbal medicine, cupping, cosmetic acupuncture, and microneedling. Because our work involves deeply personal health information including reproductive history, fertility treatment details, and pregnancy status. We treat your privacy with the highest level of care.

Please read this policy carefully. By using our Site or becoming a patient, you agree to the practices described herein.

2. Information We Collect

We collect information that you provide directly to us, information generated through your use of our services, and technical data from your visit to our Site.

A. Personal Information

This may include:

Name, postal address, email address, and phone number
Date of birth and emergency contact details
Insurance or payment information (if applicable)
Appointment preferences and scheduling history

If you opt in to appointment reminders, we use your mobile number only to send those reminders. We do not sell or share mobile numbers or text message opt-in consent with third parties or affiliates for marketing or promotional purposes

B. Health & Reproductive Information

Because we provide fertility, pregnancy, and women’s health services, you may voluntarily provide sensitive health details, including:

Menstrual cycle history and basal body temperature (BBT) charts
Fertility diagnoses (e.g., PCOS, endometriosis, diminished ovarian reserve)
Assisted reproductive technology (ART) protocols (IVF, IUI, egg freezing)
Current medications, supplements, and herbal formulas
Pregnancy status, trimester, and postpartum symptoms
Pain levels, digestive health, sleep patterns, and stress history
Photographs for cosmetic acupuncture or microneedling treatment planning (only with your explicit consent)

C. Technical & Usage Information

When you browse our Site, we may automatically collect:

IP address, browser type, and device identifiers
Pages viewed, time spent on Site, and referring URLs
Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:

Provide Clinical Care: Evaluate your health history, design individualized acupuncture and herbal protocols, track treatment progress, and coordinate care with your reproductive endocrinologist, OB GYN, or other providers (only with your written consent).
Schedule & Communicate: Confirm appointments, send appointment reminders, respond to inquiries, and provide follow up care instructions.
Process Payments: Handle billing, insurance superbills (if applicable), and payment transactions securely.
Improve Our Services: Analyze website usage to enhance user experience and ensure our content is helpful to patients seeking fertility and women’s health support in the Lake Tahoe Basin.
Legal Compliance: Comply with applicable laws, regulations, and licensing board requirements for acupuncturists and doctors of Chinese medicine.

We do not sell your personal information or health details to third parties for marketing purposes.

4. Sharing & Disclosure of Information

We only share your information in limited, specific circumstances:

Service Providers: We work with trusted third parties who help us operate our business, such as online scheduling platforms, payment processors, email hosting services, and website analytics providers. These vendors are contractually obligated to protect your data and use it solely for the services they provide to us.
Healthcare Coordination: With your explicit written authorization, we may share relevant portions of your health information with your fertility clinic, reproductive endocrinologist, OB-GYN, or other healthcare providers involved in your care.
Legal Requirements: We may disclose information if required to do so by law, court order, or government regulation, or if we believe in good faith that such action is necessary to protect the rights, safety, or property of Yin & Well, our patients, or the public.
Business Transfers: In the unlikely event of a merger, acquisition, or sale of our practice, patient records would be transferred only under strict confidentiality protections.

5. Health Information Privacy Practices

While not all acupuncture practices are classified as “covered entities” under the Health Insurance Portability and Accountability Act (HIPAA), Yin & Well voluntarily maintains privacy and security standards consistent with HIPAA principles. We recognize the deeply sensitive nature of fertility, pregnancy, and reproductive health data and handle all patient records with appropriate administrative, physical, and technical safeguards.

Access Controls: Patient records are stored in encrypted, access-limited systems.
Minimum Necessary: We limit the use and disclosure of your health information to the minimum necessary to accomplish the intended purpose.
Retention: We retain patient records in accordance with Nevada and California state licensing requirements for acupuncture and traditional medicine practitioners.

6. Cookies & Tracking Technologies

Our Site may use cookies, pixel tags, and similar technologies to enhance functionality and analyze traffic. These tools may collect technical data such as your IP address, browser type, and browsing behavior.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our online booking system or contact forms.

We may use third party analytics services (such as Google Analytics) to understand how visitors interact with our Site. These services collect data in an aggregated form and do not identify you personally.

7. Third Party Links

Our Site may contain links to external websites, including resources for fertility education, IVF clinics, or herbal medicine research. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before submitting any personal information.

8. Data Security

We implement commercially reasonable security measures, including encryption, firewalls, and secure server environments, to protect your personal and health information from unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use robust means to protect your data, we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information:

For All Patients & Site Visitors

You may:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal data, subject to our legal retention obligations
Opt out of marketing emails by clicking the “unsubscribe” link in any email or contacting us directly

For California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what categories of personal information we collect and how we use it
Request disclosure of the specific pieces of personal information we have collected about you
Request deletion of personal information, with certain exceptions
Opt out of the “sale” or “sharing” of personal information (note: we do not sell personal information)
Not receive discriminatory treatment for exercising your privacy rights

To exercise these rights, please contact us using the information in Section 12.

For Nevada Residents (NRS 603A)

Nevada residents may opt out of the future sale of their covered information. As stated above, we do not sell your personal information.

10. Children’s Privacy

Our Site and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13 without verified parental consent, we will take steps to delete that information promptly.

Minors seeking fertility or women’s health services must be accompanied by a parent or legal guardian who provides consent and supervises all treatment.

11. Consent to Treatment & Digital Communication

By submitting a contact form, booking request, or new patient intake through our Site, you consent to our collection and use of your information as described in this policy. You also acknowledge that communication via email or through our website is not a fully secure medium; while we take precautions, if you have concerns about transmitting highly sensitive details, please call our office directly or discuss encryption options with us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practice, legal requirements, or website functionality. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

Text Messages

13. Contact Us

If you have any questions about this Privacy Policy, your personal information, or how we protect your health data, please contact us:

Phone: +1 (530) 539-4545
Email: hello@yinandwell.com